Part of the challenge in maintaining an effective social media presence is creating worthwhile content, day in and day out. We call this "feeding the beast," and it can be a bear.

To make it easier we're always looking for new ways to spread the burden, to make it easier for more folks in the organization to contribute. We've been talking with clients about using Posterous in this application, and figured we'd taste the dogfood before we served it up.

Anyhoo... we've sent a group of folks in the agency an e-mail address they can use to post whatever they want to our social media accounts, easy breezy.

Let's see what happens.